Post by account_disabled on Jan 3, 2024 0:25:04 GMT -7
Aretailers alone are projected to spend 8.2 billion by 2022. As advertisers invest more in affiliate marketing publishers are seeing greater returns from their affiliate partnerships. In a survey by Inc. publishers said that affiliate marketing accounted for more than 20 percent of their annual revenue. To understand the success of affiliate marketing in todays digital landscape lets take a closer look at how the behavior of online consumers has evolved just in the past five years. According to Statista 15.7 of on their devices in 2014. This year 25.8 of internet users reported blocking ads.
Those percentages are staggering when you consider that there are over 4 billion internet users globally. The increased use of adblocking software Digital Marketing Service reflects consumers growing intolerance of ads that disrupt their digital experiences think fullpage popups and autoplaying videos. Faced with an increasing consumer preference for an adfree experience publishers need to find a way to deliver and monetize content without annoying their readers. Thats where affiliate marketing comes in. Grow Your Business With HubSpots Tools for WordPress Websites Affiliate promotional efforts are often native which means.
The products and services being promoted complement the publishers content and vice versa. In other words using affiliate links strategically on your site can enhance rather than disrupt the visitor experience. If you promote products and services that match the needs and wants of your audience you will gain your readers trust. As content publishers hone their affiliate marketing strategies to promote products and services that match the needs and wants of their audience they are seeing higher click rates and conversion rates. In 2017 online consumers clicked on affiliate links more than 5 billion times and these consumers arent just clicking they are making purchases. In the last two years sales revenue driven by affiliates has risen 240. Accounting for 16 of U.S. ecommerce orders affiliate marketing now drives as many ecommerce orders as.